STRATEGI KOMUNIKASI STARBUCKS SIGNING STORE DALAM MENGATASI KESENJANGAN INTERAKSI DAN KOMUNIKASI ANTARA TEMAN TULI DENGAN TEMAN DENGAR

Authors

  • Alya Fauziah Nursyifa Universitas Telkom
  • A. Hasan Al Husain Telkom University
  • Wa Ode Seprina Universitas Telkom

DOI:

https://doi.org/10.32534/jike.v8i1.6322

Abstract

Employment opportunities for people with disabilities in Indonesia remain a major issue. Only 720,748 out of 22.97 million people with disabilities were employed in 2022, demonstrating the limited job opportunities for this group.
The presence of Starbucks Signing Store has created job opportunities for individuals who are deaf. This study aims to understand the communication strategies used by Starbucks Signing Store in bridging the interaction gap between deaf and hearing individuals. The research employs a qualitative method with a case study approach. The findings indicate that the communication strategies used to address the communication gap between deaf and hearing individuals include identifying communication targets, selecting appropriate communication media, evaluating the
purpose of communication messages, and the role of communicators in the communication process.

Keywords: Employment Opportunities for Disabilities, Starbucks Signing Store, Communication Strategies, Deaf Individuals, Hearing Individual

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Published

2024-11-17

How to Cite

Nursyifa, A. F. ., A. Hasan Al Husain, & Seprina, W. O. . (2024). STRATEGI KOMUNIKASI STARBUCKS SIGNING STORE DALAM MENGATASI KESENJANGAN INTERAKSI DAN KOMUNIKASI ANTARA TEMAN TULI DENGAN TEMAN DENGAR. JIKE : Jurnal Ilmu Komunikasi Efek, 8(1), 196–210. https://doi.org/10.32534/jike.v8i1.6322

Issue

Vol. 8 No. 1 (2024): DESEMBER

Section

Articles