JIKE : Jurnal Ilmu Komunikasi Efek

PENGARUH KONTEN MEDIA SOSIAL TIKTOK SOLO TRAVELING @JADIGINIMI TERHADAP PEMENUHAN KEBUTUHAN INFORMASI WISATA PADA GENERASI Z

ratih hasanah — 2024-11-17

The solo traveling trend continues to grow, especially among the younger generation or generation Z. The development of information and communication technology has changed the way people access and utilize information, including tourist information. Social media, especially TikTok, has become a popular platform among generation Z to find inspiration and information about various tourist destinations. This research aims to identify how much influence TikTok content has solo traveling towards fulfilling the tourism information needs of generation z. The method used is a quantitative method by distributing questionnaires via google form and process screening questions. The analysis techniques used are descriptive analysis, normality test, heteroscedasticity, correlation coefficient test, determination test, and T test. The results of the research show that TikTok @jadiginimi content has a significant influence in meeting the tourism information needs of generation Z. Tests that have been carried out previously have provided results. that variable (x) 'social media content' has an influence of 51.8% on variable (y) fulfilling tourism 'information needs' in generation Z, while the remaining 48.2% is another factor that was not researched. Thus, this research can provide insight into the role of social media in disseminating tourism information and Generation Z's preferences in consuming travel content in the future.

Keywords: Content, Information Needs, Social Media, TikTok, Solo Traveling.

PRAKTIK PENGGUNAAN APLIKASI WHATSAPP SEBAGAI MEDIA KOMUNIKASI ORANG TUA DAN ANAK (STUDI ANAK YANG SEKOLAH DI LUAR KOTA/LUAR NEGERI)

Khaira Fitmi — 2024-11-17

In the era of increasingly rapid development of the digital world, the use of communication media applications such as WhatsApp has become an inseparable part of communication, especially communication for parents and children who have distance-related problems. This journal aims to find out why they chose the WhatsApp application and how they practice using the WhatsApp application as a communication medium between parents and children. This research was conducted in the context of modern family relationships in the digital era. The respondents in this study were 4 informants, namely students aged 18 - 22 years who actively use the WhatsApp application in daily communication and 3 supporting informants (the students' parents). The findings of this research reveal communication patterns, usage habits, perceptions, and the impact of WhatsApp use on parent-child relationships. The results of this research provide valuable insight into how WhatsApp is used in the family context, as well as the implications of using the application for the dynamics of interactions between parents and children. It is hoped that this research can contribute to further understanding of the role of technology in modern family relationships and provide a basis for the development of interventions or programs that promote healthy and productive communication between parents and children in the digital era where accelerated communication can penetrate space and time with Using communication media in the form of the WhatsApp application has a positive impact on users, starting from text messages, voice messages, picture and video messages. This application answers the needs of parents when children are far from their parents, where from this research it is known that the WhatsApp application is one of the media that supports the development of communication technology which has a positive impact in the dromology theory which explains the acceleration of communication, but there is no visible anxiety or worry for WhatsApp application users

STUDI FENOMENOLOGI PENGGUNA INSTAGRAM DENGAN ZERO POST PADA FEED DI KALANGAN MAHASISWA UNIVERSITAS MUHAMMADIYAH CIREBON

Ririn Risnawati — 2024-11-17

The research conducted by this researcher aims to find out and explain the motives of Instagram users with zero posts on feeds among students of the University of Muhammadiyah Cirebon. Every social media user, especially Instagram users with zero posts on the feed certainly have certain motives that are the cause and purpose for someone to act. In this study, researchers used qualitative methods with phenomenological studies using phenomenological theory according to the views of Alfred Schutz. Using this theory, because in this study want to know someone's experience that is the cause and purpose so that Instagram users choose zero posts on the feed. Alfred Schutz's theory of approach classifies motives in two parts, namely: 1) The Motive of Cause (Because of Motive) which refers to past experiences that are the reason or driver and 2) the Motive of Purpose (in Order to Motive) which refers to goals and expectations to be achieved in the future. The results of this study show that based on the Motive of Cause (Because of Motive), there are four motives that are the reasons for the aesthetic standard motive, the motive for being affected by bullying, the motive for worrying about photo abuse, and the motive for being affected by sexual harassment. Based on the Motive of Purpose (in Order to Motive) there are three motives that become the goal, namely the motive of comfort in using Instagram, the motive of being free from negative opinions and unrecognized followers, and the motive of belief in 'ain disease. Regarding the meaning of being an Instagram user zero post on the feed, the results show different meanings that are recognized by some informants, namely Instagram users who are expressive in expressing their feelings, Instagram users who are closed to their personal problems, passive Instagram users, and Instagram hobbies users.

Keywords: Motive, Meaning, Instagram, Zero Post

PERENCANAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY BERKELANJUTAN DI WISATA DUSUN SEMILIR

Erika Rossa Rahmawati — 2024-11-17

Corporate Social Responsibility is a form of corporate concern towards stakeholders as a corporate responsibility effort to help prepare internal and external needs and interests. The problem faced by Dusun Semilir is the lack of time to plan and implement programmes properly, the failure to consider in depth various aspects, such as the needs of local communities, the resources available, or the potential impact of such programmes. Dusun Semilir tourism is still doing CSR activities that are incidental. The concept of implementing corporate social responsibility that has been implemented is still limited to activities such as the distribution of prizes or gifts in anticipation of the great day of religion, charity, and the provision of assistance after natural disasters and other events. The aim of this research is to know how the CSR program and its impact as well as to know the planning of CSR programs Dusun Semilir Tourism sustainably. Researchers use qualitative research methodologies. Data collection techniques used, namely, interviews, observations, and using data collection analysis techniques, data reduction, and data presentation. The results of this research are in the planning of this CSR program Tourism Dusun Semilir has a major step in the implementation of CSR consisting of 3 stages, pre-implementation, implementation as well as monev (monitoring dan evaluasi). Taking such measures can result in benefits such as improved corporate reputation, customer loyalty, consumer satisfaction, and corporate sustainability. It helps companies mitigate risks and take advantage of opportunities related to social and environmental issues.

VISUALISASI PERSONALITAS DAN PESAN PADA POSTER KAMPANYE TERHADAP KEPUTUSAN PEMILIH DALAM PEMILU 2024

Syamsul Arif Billah — 2024-11-17

voter decisions in the 2024 elections. Analyzing these elements is crucial because they directly influence voter perceptions and decisions. Understanding this impact will help in devising more effective campaign strategies and enhancing overall visual communication. The theoretical framework used includes the First Impression Theory and the Election Decision Theory. The variables analyzed include facial expressions, clothing and appearance, visual context, symbolic iconography, balance of proportions, and visual communication messages. Data was collected through Likert scale questionnaires and analyzed on 100 respondents using Purposive Sampling based on the Taro Yamane formula. The study's results show that the variables of facial expressions, symbolic iconography, balance of proportions, and visual communication messages have a positive and significant impact on voter decisions. Conversely, the variables of clothing and appearance and visual context do not have a significant influence. Determination analysis reveals that visual communication messages contribute 25.6% to voter perception, while decision-making is influenced by 6.4%. This research contributes to the field of political communication by demonstrating how visual elements can affect voter decisions in political campaigns.

Keywords: Facial expressions, visual context, symbolic iconography, and visual communication messages.

ANALISIS VISUAL POSTINGAN FACEBOOK OKKA SUPARDAN: PENDORONG VIRALITAS OBJEK WISATA PANYAWEUYAN MAJALENGKA

Teddy Maulana Hidayat Sudirman — 2024-11-17

This research aims to analyze the role of Okka Supardan's visual posts on Facebook in driving the virality of the Panyaweuyan Majalengka tourist attraction. Using a qualitative case study approach and visual analysis methods, the research examines the visual elements in the posts and analyzes the responses of Facebook users. The research findings indicate that consistent posting, the use of human interest elements, innovative photography techniques such as aerial photography, as well as aesthetic visual elements like captivating compositions, dramatic lighting, and contrasting colors contribute to the success in driving virality. The selection of the right time for taking photos, such as the golden hour and blue hour, also plays a crucial role. The research reveals Okka's role as a credible and influential local influencer in disseminating information about Panyaweuyan. Nevertheless, challenges such as the spread of inaccurate information and overtourism need to be managed through collaboration between tourism managers and influencers.

STRATEGI PERSONAL SELLING DALAM DIFUSI INOVASI PEMASARAN DI PT. MASTERSYSTEM INFOTAMA JAKARTA

Innocentia Magda — 2024-11-17

Technological innovation is a highly anticipated aspect for business actors in this digital era. Advances in automation and artificial intelligence offer significant opportunities for industries to reduce operational costs, especially in handling repetitive or clerical tasks that can be replaced by machines or robots. The application of advanced technology not only improves efficiency but also accelerates business processes and enhances service quality. PT. Mastersystem Infotama, which has become one of the leading providers of Information and Communication Technology infrastructure in Indonesia, plays a crucial role in helping companies adopt technological innovations. As a reliable business partner, PT. Mastersystem Infotama not only builds and integrates technology systems but also provides consultants who offer high-quality solutions. Since its establishment in 1994, PT. Mastersystem Infotama has served over 1000 clients in Indonesia. Supported by renowned principals such as Cisco Systems, Hewlett Packard Enterprise, F5, Cloudera, Google, and NetApp, the company offers various solutions including data center and cloud infrastructure, enterprise collaboration, big data & analytics, digital business management, adaptive security architecture, and more. This study examines the role of personal selling in the diffusion of marketing innovation at PT. Mastersystem Infotama. Using personal selling approaches, the company effectively communicates the benefits of technological solutions to potential clients. This research focuses on the impact of personal selling on innovation adoption, highlighting the stages of knowledge, persuasion, decision, implementation, and confirmation in the innovation diffusion process. The findings indicate that a well-executed personal selling strategy, combined with collaborative efforts among marketing communication, account management, and solution architects, significantly enhances client relationships and drives the successful adoption of technological innovations.

Keywords: Diffusion of Innovation, personal Selling, Technology Marketing, communication strategy.

KONSTRUKSI GAYA HIDUP MINIMALIS PEKERJA SCBD DI MEDIA SOSIAL

agstia esa handayani — 2024-11-17

The emergence of a minimalist lifestyle in Indonesia has become increasingly popular in recent
years. This research was conducted with the aim of analyzing the construction of a minimalist
lifestyle and how to build an image as an SCBD worker in video content uploaded by the tiktok
account @budakcorporate. The use of qualitative methods with a netnographic approach was
carried out in July-December 2022. The minimalist lifestyle is basically a trend that aims to
suppress consumerism. However, the content uploaded by the Tiktok account @budakcorporate
shows that a minimalist lifestyle still involves consumerism depending on what the individual or
perpetrator emphasizes. The implication is that there is a shift in the meaning of the minimalist
lifestyle definition itself, from a concept of simplicity to a lifestyle that leans towards consumerist
values.

ANALISIS STRATEGI KOMUNIKASI WORD OF MOUTH PADA UMKM LELA DUSUN NGROTO DESA SUMOGAWE

Tika Nurul Annisa — 2024-11-17

The rapid development of information technology has changed the traditional and conventional marketing communication methods to digital-based. Word of mouth communication has also begun to evolve into electronic word of mouth. Although currently electronic word of mouth is preferred as a marketing communication tool in business, there are still some UMKM that rely on marketing communication through traditional word of mouth. So the purpose of this study is to determine the word of mouth communication strategy in LELA UMKM in Ngroto Sumogawe Hamlet that can survive and grow in the current digital era. This study uses the word of mouth theory using elements or indicators according to Sernovitz and Barry J. Babin. The research method used is descriptive qualitative with a qualitative explanatory type. The results of the study show that the word of mouth communication strategy in LELA UMKM in Ngroto Sumogawe Hamlet uses traditional word of mouth. The results of the word of mouth analysis using elements or indicators according to Sernovitz and Barry J. Babin, show that the success of word of mouth in LELA UMKM does not always depend on the elements or indicators that have been described. The success of word of mouth in LELA UMKM depends on the quality of its products and services.

RELATIONSHIP BETWEEN USES & GRATIFICATION OF WATCHING WINDAH BASUDARA'S GAMING CONTENT ON YOUTUBE PLATFORM

Rayhan Rimosan Kamal Putra — 2024-11-17

This research aims to determine the relationship between uses & gratifications of watching Windah Basudara’s gaming content. Windah Basudara is a content creator who creates gaming content on the YouTube platform. The uniqueness and easily-accepted humor have made Windah a beloved content creator by many YouTube users, resulting in 13.1 million subscribers to the Windah Basudara channel. Each subscriber surely has a motive in watching Windah Basudara's content and seeks satisfaction in the content they watch. Therefore, this study will use the uses & gratification theory by Elihu Katz, which states that motives and satisfaction are always related, and the satisfaction obtained is the satisfaction derived from the desired motives. This study uses a quantitative research method with an explanatory approach and a positivist paradigm using the survey method. The population in this study amounts to 13,130,439 subscribers. The sample selection technique uses non-probability sampling and produces 400 samples using the Slovin formula. Using the new media motives described by Papacharissi & Rubin (2000) consisting of interpersonal utility, passing time, seeking information, convenience, and entertainment, the results of this study show that the correlation coefficient of motives (X) to gratifications (Y) has a Sig. value (2-tailed) of 0.001 < 0.05 and a Pearson Correlation r value of 0.776 > r table 0.098, indicating that motives (X) have a strong relationship with gratifications (Y).

Keywords: Correlation, Motives, Gratifications, Windah Basudara

PENGARUH PERSONAL BRANDING TASYA FARASYA PADA MEDIA SOSIAL INSTAGRAM TERHADAP BRAND IMAGE MOTHER OF PEARL

Andini Dwi Chahyani — 2024-11-17

^{Personal Branding adalah proses membangun dan mempertahankan citra dan reputasi
pribadi yang unik dan positif. Personal Branding yang positif dan berkredibilitas tentu
akan menciptakan asosiasi positif terhadap citra merek. Media sosial memberikan
ruang kepada publik untuk secara instan membentuk dan membagikan citra diri
mereka. Tujuan dari penelitian ini yaitu untuk Mengidentifikasi apakah Personal
Branding Tasya Farasya pada Media Sosial Instagram memiliki pengaruh terhadap
Brand image Mother of Pearl. Metode penelitian yang digunakan dalam penelitian ini
yaitu metode kuantitatif dengan analisis deskriptif. Teknik sampling yang digunakan
adalah purposive sampling dari populasi berdasarkan kriteria khusus. Perolehan data
dilakukan dengan sebaran kuesioner terhadap 100 followers tasya farasya di instagram.
Hasil penelitian menunjukkan bahwa personal Branding Tasya Farasya memiliki
pengaruh yang signifikan dan kuat terhadap Brand image Mother of Pearl, sehingga
personal Branding yang efektif dapat digunakan untuk memperkuat citra merek di
media sosial. Penelitian ini diharapkan dapat menjadi bahan evaluasi untuk
pengembangan produk Mother Of Pearl di masa depan, memastikan bahwa produkproduk tersebut dapat memenuhi ekspektasi pengguna dan tetap relevan dengan
kebutuhan pasar yang terus berkembang.
Kata Kunci: Personal Branding, Media Sosial Instagram, Tasya Farasya, Brand
image, Produk Mother Of Pearl (MOP)}

STRATEGI KOMUNIKASI HUMAS PEMERINTAHAN BADAN NARKOTIKA NASIONAL (BNN) DALAM MENYEBARKAN INFORMASI P4GN MELALUI MEDIA SOSIAL INSTAGRAM @infobnn_ri

Bayu Rafli Hardian — 2024-11-17

Badan Narkotika Nasional (BNN) declares war against drugs through various efforts. BNN, as a government agency, has the obligation to disseminate information about Prevention, Eradication, Abuse, and Illicit Trafficking of Narcotics (P4GN) to the public to reduce the number of drug abusers. The purpose of this research is to determine the communication strategy of the government public relations of BNN in disseminating P4GN information through the Instagram social media account @infobnn_ri. This study uses the Communication Strategy Stages theory by Canggara (2014), which includes Establishing the Communicator, Establishing the Target Audience, Composing the Message, Establishing the Communication Media, and Evaluation. The approach used is descriptive qualitative through data collection techniques of interviews, observation, and documentation. The results of this study show that BNN's public relations implement a communication strategy in disseminating P4GN information through the Instagram account @infobnn_ri with several stages starting from appointing the Deputy and BNN work units as Communicators, determining the entire Indonesian public as the target audience for P4GN information content, composing the P4GN information content messages before publication, choosing Instagram as the communication media to disseminate P4GN information content, and conducting program evaluation and management evaluation to assess the success of the P4GN program and the communication strategy that has been implemented.

UPAYA PROTOKOL DAN KOMUNIKASI PIMPINAN KOTA BANDUNG DALAM MENYAJIKAN INFORMASI MELALUI MEDIA SOSIAL INSTAGRAM @HALOBANDUNG

Sean Aileen Hasyna — 2024-11-17

This research is titled "Efforts of the Protocol and Communications of the Leadership of Bandung City in Presenting Information through the Instagram Social Media Account @halobandung." The main objective of this study is to describe and analyze the efforts made by the Protocol and Communications of the Leadership of Bandung City (Prokopim) in presenting information through the Instagram account @halobandung. This research uses a qualitative descriptive approach to understand the phenomena of communication, collaboration, education, and entertainment implemented by Prokopim. Social media, especially Instagram, has become an important communication tool for the Bandung City Government to interact with the public. Through content analysis and interviews with six informants, this study found that Prokopim has successfully implemented an effective communication strategy by conveying information related to government activities, collaboration with other agencies, as well as education through relevant and entertaining content. The Instagram account @halobandung also shows consistency in content management and is able to increase public engagement. The main findings of this study indicate that Prokopim has utilized four pillars of social media strategy, namely communication, collaboration, education, and entertainment, in presenting information. This strategy not only successfully increases interaction with the public but also builds awareness and public participation in various government programs. This research is expected to serve as a reference for other government agencies in optimizing the use of social media for effective public communication.

STRATEGI KOMUNIKASI STARBUCKS SIGNING STORE DALAM MENGATASI KESENJANGAN INTERAKSI DAN KOMUNIKASI ANTARA TEMAN TULI DENGAN TEMAN DENGAR

Alya Fauziah Nursyifa — 2024-11-17

Employment opportunities for people with disabilities in Indonesia remain a major issue. Only 720,748 out of 22.97 million people with disabilities were employed in 2022, demonstrating the limited job opportunities for this group.
The presence of Starbucks Signing Store has created job opportunities for individuals who are deaf. This study aims to understand the communication strategies used by Starbucks Signing Store in bridging the interaction gap between deaf and hearing individuals. The research employs a qualitative method with a case study approach. The findings indicate that the communication strategies used to address the communication gap between deaf and hearing individuals include identifying communication targets, selecting appropriate communication media, evaluating the
purpose of communication messages, and the role of communicators in the communication process.

Keywords: Employment Opportunities for Disabilities, Starbucks Signing Store, Communication Strategies, Deaf Individuals, Hearing Individual

ANALISIS PUBLIC RELATIONS EVENT SAUNG ANGKLUNG UDJO SEBAGAI SARANA EDUKASI BUDAYA SUNDA

Gendhis Aretha Maharani — 2024-11-17

Saung Angklung Udjo merupakan sarana edukasi budaya dan tempat wisata yang memanfaatkan Public Relations Event sebagai sarana edukasi budaya sunda dan terkena dampak krisis dikarenakan COVID-19. Hal ini menyebabkan adanya penyesuaian kembali untuk Saung Angklung Udjo dalam mempertahankan konsistensi nya guna mengedukasi budaya sunda. Tetapi, selama pasca pandemi adanya antusiasme dari masyarakat terhadap event edukasi budaya sunda begitu meningkat baik di masyarakat lokal maupun turis. Penelitian ini bertujuan untuk menganalisis pengelolaan Public Relations Event Saung Angklung Udjo dalam mempertahankan fungsinya sebagai sarana edukasi budaya sunda khususnya setelah pandemi berakhir sesuai dengan teori yang digunakan dalam penelitian yaitu The IPPAR Model yang dikembangkan oleh James E. Grunig dan Todd Hunt. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data penelitian diperoleh melalui observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Saung Angklung Udjo berhasil mempertahankan guna menjadi sarana edukasi budaya sunda yang berdampak pada hasil meningkat pesat nya ketertarikan masyarakat terhadap event edukasi budaya dan seluruh rancangan event yang dilakukan sesuai dengan tahapan dalam The IPPAR Model.

Kata Kunci: Budaya Sunda, Public Relations Event, Pengelolaan Event, Sarana Edukasi, The IPPAR Model