KONSTRUKSI GAYA HIDUP MINIMALIS PEKERJA SCBD DI MEDIA SOSIAL

(Studi Netnografi Pada Akun Tiktok @Budakcorporate)

Authors

  • agstia esa handayani Universitas Singaperbangsa Karawang
  • Fajar Hariyanto Universitas Singaperbangsa Karawang
  • Weni Adityasning Arindawati Universitas Singaperbangsa Karawang
  • Khairul Arief Rahman Universitas Singaperbangsa Karawang

DOI:

https://doi.org/10.32534/jike.v8i1.6057

Abstract

The emergence of a minimalist lifestyle in Indonesia has become increasingly popular in recent
years. This research was conducted with the aim of analyzing the construction of a minimalist
lifestyle and how to build an image as an SCBD worker in video content uploaded by the tiktok
account @budakcorporate. The use of qualitative methods with a netnographic approach was
carried out in July-December 2022. The minimalist lifestyle is basically a trend that aims to
suppress consumerism. However, the content uploaded by the Tiktok account @budakcorporate
shows that a minimalist lifestyle still involves consumerism depending on what the individual or
perpetrator emphasizes. The implication is that there is a shift in the meaning of the minimalist
lifestyle definition itself, from a concept of simplicity to a lifestyle that leans towards consumerist
values.

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Published

2024-11-17

How to Cite

Agstia Esa Handayani, Fajar Hariyanto, Weni Adityasning Arindawati, & Khairul Arief Rahman. (2024). KONSTRUKSI GAYA HIDUP MINIMALIS PEKERJA SCBD DI MEDIA SOSIAL : (Studi Netnografi Pada Akun Tiktok @Budakcorporate). JIKE : Jurnal Ilmu Komunikasi Efek, 8(1), 112–124. https://doi.org/10.32534/jike.v8i1.6057

Issue

Vol. 8 No. 1 (2024): DESEMBER

Section

Articles