IMPROVE CUSTOMER SATISFACTION THROUGH DEMO OPEN KITCHEN IN SOCIAL MEDIA

  • Prasetya Tri Mahendra Sekolah Tinggi Ilmu Ekonomi Nganjuk
  • Muhammad Bawono STIE Nganjuk
  • Ulfa Aziza Umairoh STIE Nganjuk

Abstract

The purpose of this study was to determine and explain the use of demo open kitchen to consumer satisfaction through social media at HK Food Service Company, Nganjuk. This type of research uses quantitative research methods with a causal associative research design. In determining the sample, researchers used 73 consumers. Analysis of the data used by using the validity test, reliability and classical assumption test. Hypothesis testing is done by performing t statistical tests, with data collection techniques in the form of online questionnaires. Hypothesis testing by doing t statistical test with the results of the study concluded that the demo open kitchen has a partial effect on customer satisfaction, as evidenced by the acquisition of the t value is greater than t table with a significance of less than 0.05.

Keywords : Demo Open Kitchen, social media, consumer satisfaction

Author Biography

Ulfa Aziza Umairoh, STIE Nganjuk

The purpose of this study was to determine and explain the use of demo open kitchen to consumer satisfaction through social media at HK Food Service Company, Nganjuk. In the last decade, demonstrations carried out do not have to be in front of consumers, but can be done in the form of video content that is recorded and then uploaded to social media. This type of research uses quantitative research methods with a causal associative research design. In determining the sample, researchers used 73 consumers. Analysis of the data used by using the validity test, reliability and classical assumption test. Hypothesis testing is done by performing t statistical tests, with data collection techniques in the form of online questionnaires. Hypothesis testing by doing t statistical test with the results of the study concluded that the demo open kitchen has a partial effect on customer satisfaction, as evidenced by the acquisition of the t value is greater than t table with a significance of less than 0.05. Besides that, it turns out that social media is a medium for socializing with each other and is done online which allows humans to interact with each other without being limited by space and time.

Keywords : Demo Open Kitchen, social media, consumer satisfaction

Published
2021-02-20
How to Cite
Mahendra, P., Bawono, M., & Umairoh, U. (2021). IMPROVE CUSTOMER SATISFACTION THROUGH DEMO OPEN KITCHEN IN SOCIAL MEDIA. Value : Jurnal Manajemen Dan Akuntansi, 16(1), 85 - 94. https://doi.org/10.32534/jv.v16i1.1629