IMPLEMENTASI PROGRAM MARKET DAY DALAM MENINGKATKAN JIWA ENTREPRENEURSHIP SISWA SDN 1 TUKMUDAL

Abstract

The purpose of this research was to analyze and discuss the implementation of the Market Day program in enhancing the entrepreneurship spirit of the students of SDN 1 Tukmudal. Entrepreneurship is an important skill to develop from childhood, and with the Market Day program, students have the opportunity to learn and develop this skill. Methods of observation and interviews with teachers and students participating in the Market Day program are the methods used to collect data in this study. The collected data was analyzed by applying a qualitative approach in order to obtain a deep understanding of the impact of this program on students' entrepreneurial spirit. The results showed that the implementation of the Market Day program had a positive impact on enhancing the entrepreneurship spirit of the students of SDN 1 Tukmudal. Through this program, students are given the opportunity to develop their creativity in creating and selling products. They learn about planning, financial management, marketing, and interacting with customers. In fact, this program can make students learn to work with teams and build communication and negotiation skills. In the Market Day program, students also learn about responsibility and risk in doing business. They learn to face challenges, make decisions, manage gains and losses and learn from failures and try again. Thus, the implementation of the Market Day program effectively increases the entrepreneurial spirit of Tukmudal 1 Elementary School students. This program provides real-world experience in the business world and helps students acquire skills that will benefit their future.

Keyword : Market day, enterpreneurship, children.