Faerrosa, Lady, and Aryan Agus Pratama. “Measuring Consumer-Based Brand Equity: The Use Of Foreign Languages As Hotel Names”. Value : Jurnal Manajemen dan Akuntansi 19, no. 1 (April 30, 2024): 341–353. Accessed July 22, 2024. https://e-journal.umc.ac.id/index.php/VL/article/view/5500.