KETERGANTUGAN SCROLLING TIKTOK DALAM PEMBENTUKAN FENOMENA BRAIN ROT
DOI:
https://doi.org/10.32534/jsfk.v20i01.8751Keywords:
Tiktok, Efek Media, Brain rotAbstract
TikTok is a social media platform widely used for entertainment, allowing users to create, share, and consume
audiovisual content through short-form videos. In Indonesia, TikTok has experienced significant growth, with its
users reaching 194 million. In 2024, Indonesian TikTok users were also reported to spend more than 44 hours
per month on the platform. This high level of use indicates Generation Z’s strong engagement with fast, brief, and
repetitive content. This study examines TikTok scrolling dependency in the formation of the brain rot phenomenon
among Generation Z by applying Media Ecology Theory and Media Dependency Theory. This research employs
a qualitative approach with a phenomenological method to understand users’ experiences in consuming TikTok
content. Data were collected through in-depth interviews with five active Generation Z TikTok users. The findings
reveal that dependency develops through repeated app use, difficulty controlling usage duration, and the tendency
to rely on TikTok as instant entertainment. This condition contributes to brain rot, reflected in decreased cognitive
focus, delayed activities, mood changes, and disrupted time management. The study concludes that brain rot is
shaped by TikTok’s media characteristics and users’ dependence on fast digital content. Digital literacy and self
control are necessary to promote wiser social media use.
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