Motivations, Reflections, and Contexts: Understanding Gen Z Entrepreneurial Awareness in Higher Education

Achmad  Iqbal; Wiwik Mukholafatul Farida; Mutia Tsalitsa Alawia

doi:10.32534/jpk.v12i3.7152

Penulis

Achmad Iqbal Universitas 17 Agustus 1945 Banyuwangi , Universitas 17 Agustus 1945 Banyuwangi
Wiwik Mukholafatul Farida Politeknik Negeri Malang
Mutia Tsalitsa Alawia Politeknik Negeri Malang

DOI:

https://doi.org/10.32534/jpk.v12i3.7152

Kata Kunci:

Entrepreneurial Awareness, Generation Z, Phenomenological Study, Reflective Learning, Youth Entrepreneurship

Abstrak

Tujuan Utama – Penelitian ini bertujuan untuk mengeksplorasi bagaimana mahasiswa Generasi Z di Indonesia membentuk kesadaran kewirausahaan melalui pengalaman hidup, motivasi, dan konteks sosial.
Metode – Penelitian ini menggunakan desain kualitatif dengan pendekatan analisis fenomenologis interpretatif (IPA). Data dikumpulkan melalui wawancara mendalam semi-terstruktur terhadap tiga mahasiswa yang memiliki minat dalam kewirausahaan.
Temuan Utama – Temuan menunjukkan tiga tema utama: motivasi internal, pengalaman reflektif, dan faktor kontekstual. Partisipan terdorong secara intrinsik oleh nilai otonomi, pertumbuhan pribadi, dan kontribusi sosial, sementara pengalaman reflektif membentuk kesadaran diri kewirausahaan mereka. Dukungan dari keluarga, teman sebaya, dan institusi menjadi faktor penting yang memperkuat perjalanan kewirausahaan mereka.
Implikasi Teoretis dan Praktis – Studi ini merekomendasikan agar pendidikan kewirausahaan mengintegrasikan pembelajaran reflektif dan pengalaman untuk sejalan dengan identitas dan motivasi Gen Z. Institusi juga perlu menyediakan sistem dukungan yang terarah guna menumbuhkan wirausaha muda yang berorientasi pada nilai.
Kebaruan – Penelitian ini menawarkan perspektif multidimensional terhadap pembentukan kesadaran kewirausahaan pada Generasi Z dengan menggabungkan makna personal dan pengaruh sosial budaya.
Kata kunci: kesadaran kewirausahaan, Generasi Z, studi fenomenologis, pembelajaran reflektif, kewirausahaan muda

Unduhan

Data unduhan tidak tersedia.

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