Motivations, Reflections, and Contexts: Understanding Gen Z Entrepreneurial Awareness in Higher Education

Achmad  Iqbal; Wiwik Mukholafatul Farida; Mutia Tsalitsa Alawia

doi:10.32534/jpk.v12i3.7152

Authors

Achmad Iqbal Universitas 17 Agustus 1945 Banyuwangi , Universitas 17 Agustus 1945 Banyuwangi
Wiwik Mukholafatul Farida State Polytechnic of Malang
Mutia Tsalitsa Alawia State Polytechnic of Malang

DOI:

https://doi.org/10.32534/jpk.v12i3.7152

Keywords:

Entrepreneurial Awareness, Generation Z, Phenomenological Study, Reflective Learning, Youth Entrepreneurship

Abstract

Main Purpose - This study aims to explore how Generation Z students in Indonesia construct entrepreneurial awareness through lived experiences, motivations, and social contexts.
Method - A qualitative research design with an interpretative phenomenological analysis (IPA) approach was employed. Data were collected through in-depth semi-structured interviews with three university students interested in entrepreneurship.
Main Findings - The findings revealed three major themes: internal motivation, reflective experience, and contextual factors. Participants were intrinsically driven by autonomy, personal growth, and social values, while reflective experiences shaped their entrepreneurial self-awareness. Support from family, peers, and institutions acted as critical enablers in their entrepreneurial journey.
Theory and Practical Implications - The study suggests that entrepreneurship education should incorporate reflective and experiential learning to align with Gen Z's identity and motivation. Institutions should also provide tailored support systems to nurture value-driven young entrepreneurs.
Novelty - This study offers a multidimensional perspective on entrepreneurial awareness formation among Generation Z by integrating personal meaning-making and sociocultural influences.

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